Video: Why There Is a Better Way To Provide Business Technology

Like many, I spend the majority of my day at work in a web-browser. I detest client-based e-mail like Outlook. I only begrudgingly use the locally installed iTunes because it’s a pain to circumvent it and still enjoy owning a Macbook and iPhone. During the day at work, I rely on social technologies to connect me with the people, services and information that help me make my life meaningful and productive.

For businesses who must purchase technology for their employees, then, this propensity that someone like me has should serve as an advantage. The employees should be able to launch a web-browser and get their day started with the newest and most up to date tools possible. Provided the necessary security and privacy requirements are in place, the company can then simply pay for it like it’s a magazine subscription, with little (if any) work in the background.

Check out this video, put together buy Box.net, Socialtext (disclosure: where I work) and a few other vendors, called I Choose the Cloud, that talks about the benefits of this better way, and how it departs from the ways of old.